OneTrust

This website uses the consent management tool from OneTrust Technology Limited, 82 St. John Street Farringdon, London EC1M 4JN United Kingdom, to obtain consent for data processing and use of cookies or comparable functions.

Scope and Purpose of Processing

With the help of OneTrust you can give your consent for certain functionalities of our website, for instance, you can give or refuse your consent for the usage of other cookies that are not necessary. You can also modify these settings at any time.

The primary purpose of OneTrust integration is to empower you to make informed decisions about your privacy preferences and to easily adjust them as needed during your continued use of our website.

When using OneTrust personal data of the end devices used, such as the IP address, are processed.

Third country transfer

Data is stored in data centres in Frankfurt, Germany.

Legal basis

For EU website visitors we base the processing of this data on the protection of our legitimate interests in accordance with Art. 6 (1) (f) GDPR.

By processing the data, OneTrust helps us to fulfill our legal obligations (e.g. obligation to provide evidence). Our interest in the processing lies in the storage of user settings and preferences regarding the use of cookies and other functionalities.

OneTrust stores your data as long as your user preferences are active.

Additional Information

For more information about how OneTrust handles privacy topics: Cookie Notice | OneTrust and Privacy Notice | OneTrust.

Google Analytics 4

If you have given your consent, this website uses Google Analytics 4 a web analytics service provided by Google LLC. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope of processing

Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

We use Google Signals. This means that additional information about users who have activated personalised ads (interests and demographics) is collected in Google Analytics and ads can be delivered to these users in cross-device remarketing campaigns.

Google Analytics 4 has IP address anonymization enabled by default. Due to IP anonymization, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

We do a manual IP address anonymization for Google Universal Analytics.

During your website visit, your user behavior is recorded in the form of "events". Events can be:

• Page views
• First visit to the website
• Start of session
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the bottom of the page (90%))
• clicks on external links
• internal search queries
• interaction with videos
• file downloads
• seen / clicked ads
• language setting

Also recorded:

• Your approximate location (region)
• your IP address (in shortened form)
• technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• your internet service provider
• the referrer URL (via which website/advertising medium you came to this website)

Purposes of the processing

On behalf of the operator of this website, Google will use this information to analyze the use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipients

Recipients of the data are/may be.

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 DSGVO).
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
• Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities may access the data stored by Google.

Third country transfer

The European Commission adopted its adequacy decision regarding the United States on July 10, 2023. Google LLC is certified according to the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (e.g. to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.

Storage period

The data sent by us and linked to cookies is automatically deleted after 14 months.

Additional Information

For more information about the Google Analytics terms of use Terms of Service | Google Analytics – Google and Google's privacy policy, please visit and Privacy & Terms – Google.

Google Ads (conversion tracking and remarketing)

We use Google AdWords provided by Google LLC. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope and Purpose of Processing
This is an advertising service. This service can be used to show personalised or non-personalised advertisement to users.

Remarketing with Google AdWords

Remarketing helps us show ads tailored to your interests on Google and other websites in Google’s Display Network. Here’s how it works:

• When you interact with our website (e.g., viewing certain products or offers), Google analyzes your activity.
• Based on this, you may see targeted ads on other websites after visiting ours.
• To enable this, Google places a small file called a “cookie” in your browser when you visit certain sites.
• This cookie records your visits but does not store personal data or identify you as an individual—it only recognizes your web browser.

Conversion Tracking

We also use conversion tracking to measure the effectiveness of our ads.

• When you click on one of our ads, a temporary cookie is placed on your device.
• This cookie expires after 30 days and does not contain personal information.
• The data collected helps us generate anonymous statistics, showing us how many users take specific actions (like making a purchase) after clicking on our ads.

In short, these tools help us make our ads more relevant to you while respecting your privacy.

Data collected can be: Ads viewed, cookie ID, Data, time and duration of visit, device information, geographic location, IP Address, Search terms, Ads shown, Client ID, Online Identifiers, Browser Information, Hashed contact information, referrer URL, Usage data, User Behaviour, pages visited, click path.

Third country transfer

A transmission of data to the USA cannot be ruled out. Us and Google are the Joint Data Controllers as defined in Art. 26 GDPR, if based in EU/EEA. We have entered into an agreement on joint processing with google,  https://business.safety.google/adscontrollerterms/.

Data Retention

The data will be deleted as soon as they are no longer needed for the processing purposes.

Google Tag Manager

Our websites uses Google Tag Manager from Google LLC The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope and Purpose of Processing

This is a tag management system. Google Tag Manager allows tags to be integrated centrally via a user interface. Tags are small pieces of code that can track activities. Google Tag Manager is used to integrate script codes from other tools. Tag Manager makes it possible to control when a particular tag is activated.

Google Tag Manager doesn’t directly require cookie consent because it doesn’t set cookies, and so doesn’t collect personal data. It only collects aggregated data about tag firing.

For more information on the Google Tag Manager, please refer to  Data privacy and security - Tag Manager Help (google.com)

Third country transfer

A transmission of data to the USA cannot be ruled out.

Google DoubleClick

Our websites uses Google DoubleClick from Google LLC The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope and Purpose of Processing

When you visit our website, Google DoubleClick sets the IDE cookie on your browser. This third-party cookie is used by Google to register and report the website user's actions after viewing or clicking one of the advertiser's ads. The purpose is to measure the efficacy of ads and to present targeted ads to the user on non-Google sites.

Third Country Transfer

A transmission of data to the USA cannot be ruled out.

Additional Information

For data protection information and opt-out options, please visit: DoubleClick Digital Marketing - Google Help

HotJar

We use hotjar, provided by Hotjar Limited Dragonara Business Centre 5th Floor, Dragonara Road Paceville St Julian’s STJ 3141, Malta.

Scope and Purpose of Processing

We use Hotjar to better understand the needs of our users and to improve this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users like and don't like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect information about our users' behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifier), browser information, geographic location (country only), and preferred language used to view our website.

Hotjar stores this information on our behalf in a pseudonymized user profile.

Third country transfer

According to Hotjar, personal data is stored in Ireland on the Amazon Web Services infrastructure. Hotjar has designated sub-processors that are based outside of the EU. Sub-Processors Used by Hotjar – Hotjar Documentation

Additional Information

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

StackAdapt

We use StackAdapt Inc 6D – 7398 Yonge St,Unit # 2161Thornhill, ON L4J 8J2Canada.

Scope and Purpose of Processing

We use Stackadapt for advertising and ad optimisation, retargeting, performance measurement, analytics.

Thereto the following personal data might be collected: IP address, cookie ID, device ID, referral URL, and user agent

Based on this information about your behaviour and preferences, StackAdapt attempts to categorise you and in order to show you ads that are relevant.

StackAdapt also collects IDs from third parties (such as Google advertising IDs) that are assigned to your browser or device. This information is used as part of StackAdapt Inc.‘s internal processing and ad serving operations.

Third country transfer

Stackadapt is a Canadian company, thus in an adequate country according to the European Union. Further information on their storage locations used can be found on their website.

Additional Information

Further details on the data protection policy and the option to object to this tracking at any time in the future can be found at: Data Processing Agreement | StackAdapt

Naver Ads

Naver is one of the largest Korean search engine website provided by Naver Corp., located in 95, Jeongjail-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea. Naver provides services including search, news, e-mail, blogs, and short-form content.

Scope and Purpose of Processing

Naver collects cookies to gain a more comprehensive understanding of users' online interests and behaviors to provide relevant advertising for online shopping and personalized content recommendations.

Personal data collected are: The IP address, service usage records, device information, and location information may be generated and collected during service use.

Third Country Transfer

Where the outsourcing of personal information processing is necessary for the conclusion and performance of a contract with the data subject in accordance with the Korean Personal Information Protection Act, Naver safely stores data within and outside of Korea to continue providing the company's services through its affiliate company called Naver Cloud Corp. in Singapore.

Additional information

Please refer to https://policy.naver.com/policy/privacy_en.html for more information.

Taboola

We use Taboola, Inc. with registered office at 1115 Broadway, 7th Floor, New York, NY 10010, USA

Scope and Purpose of Processing

Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content.

They process through the usage of cookies IDs, IP addresses, mobile advertising IDs on devices, Taboola network browsing history and associated preferences,

Third Country Transfer

According to Taboolas Website, data is stored in the UK, Israel, the United States, Singapore and Hong Kong. Privacy Policy | Taboola.com and Taboola Cookie Policy - Start Magazine | Taboola.com.

Additional information

Please refer to the above Links.

Salesforce Marketing Cloud Account Engagement

We use the Salesforce Marketing Cloud Account Engagement, a marketing automation software from Salesforce.com, Salesforce Tower 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Scope and Purpose of Processing

We use their services as a marketing analysis service in order to maintain, improve and expand our web services and marketing communication as well as to optimize our website content.

Their cookies track visitor and prospect activities on our website and landing pages. Cookies are set to remember preferences (like form field values) when a you return to our site. We also set a cookie for logged-in users to maintain the session and remember table filters. For more information consult this link: Cookies and Activity Tracking.

Transmission to third countries

The European Commission adopted its adequacy decision regarding the United States on July 10, 2023. Salesforce Inc. is certified according to the EU-US Privacy Framework, 2023 July - Data Privacy Framework Notice of Certification (salesforce.com). Since Salesforce servers are distributed worldwide a transfer to third countries cannot be completely ruled out.

Additional information

To read more about how Salesforce handles privacy: Salesforce Privacy Statement - Salesforce

Microsoft Advertising

Microsoft Advertising is a web analysis service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Scope of processing

This service enables us to track the activities of users on our website when having reached our website via ads from Microsoft Advertising. If you reach our website via such an advertisement, a cookie will be placed on your computer. A Microsoft Advertising tag is integrated on our website. This is a piece of code that, in conjunction with the cookie, is used to store information about how the website is used. Personal data collected is: the length of stay on the website, which areas of the website were accessed, and which advertisement the user used to access the website.

Purposes of processing

The purpose is to better cater our secondary ads to users based on past behavior. We can reach those users who have previously clicked on our ads or visited our site.

Third country transfer

The European Commission adopted its adequacy decision regarding the United States on July 10, 2023. Microsoft is certified according to the EU-US Privacy Framework, Microsoft U.S. Entities Covered by Data Privacy Framework Certification. Since Microsoft servers are distributed worldwide and a transfer to third countries cannot be completely ruled out.

Additional information

Please refer to https://www.microsoft.com/privacy/privacystatement for more information.

Facebook (Meta)

Facebook is a social networking service on the Internet that allows its users to connect with family and friends, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2
Ireland.

Scope and Purpose of Processing

The Facebook cookies are placed to gain a more comprehensive understanding of users' online interests and behaviors in order to serve them more relevant advertising. This cross-site tracking and targeting is a core part of Facebook's advertising business model.

Third Country Transfer

The European Commission adopted its adequacy decision regarding the United States on July 10, 2023. Meta is certified according to the EU-US Privacy Framework, Data Privacy Framework. Since Meta servers are distributed worldwide and a transfer to third countries cannot be completely ruled out.

Additional information

Please refer to facebook.com/policy.php for more information.

uSonar

We use cookies provided by uSonar Co., Ltd., Tokyo Opera City Building, 15th Floor, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan.

Scope and Purpose of Processing

We use uSonar’s "Live Access" services, which processes users' IP information to identify companies visiting our website. This service provides details about the visiting companies, including their name, and allows anonymous confirmation of additional information such as listing status, revenue, profit, and industry type. The purpose of this processing is to gather insights on website visitors for sales and marketing activities.

Third Country Transfer

Data is being stored in Japan.

Additional information

Please refer to プライバシーステートメント | ユーソナー to read more.

Linkedin

Cookies provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA are used by Evident on our website.

Scope and Purpose of Processing

When you visit one of our websites with a LinkedIn link, a connection is established to LinkedIn and the information that you have visited our website, as well as your IP address, is transmitted to LinkedIn. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account at the same time, it is possible for LinkedIn to assign your visit to our website to you and your user account.

Third Country Transfer

For Data protection information: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Additional information

Please refer to linkedin.com/legal/privacy-policy for more information.